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拒绝中间商!纽约时代广场天价广告牌价格全解密!

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13 6 月 2025

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拒绝中间商!纽约时代广场天价广告牌价格全解密!

 


时代广场是纽约市的霓虹中心和“世界的十字路口”,是寻求卓越曝光度和社交媒体影响力的品牌的终极目的地。作为文化地标和主要旅游中心,时代广场吸引着多元化的受众——50% 的纽约客、33% 的国内游客和 17% 的国际游客。

时代广场日均行人数量达 28.6 万,高峰期更是超过 40 万,为打造具有影响力的广告提供了理想的平台。
 

“日均28.6万人流是什么概念?

相当于每天一场中型演唱会观众量,且人群覆盖纽约客、全美游客与国际游客,精准触达全球高净值人群。”

 

Times Square Premier Digital Billboards: 

Introduction & Price

 

■ THE DIGITAL BEAST
 

地理位置:Broadway Between 44th & 45th Sts. 

尺寸:73’H x 125’W(9,300 平方英尺)

播放格式:15秒片段;循环长度120秒

 

广告牌介绍

THE DIGITAL BEAST 是时代广场内最大型的全动态数字画布之一,可借助XScape维度化技术呈现3D立体场景,支持时装秀等直播内容投放,为品牌提供冲击力十足的视觉体验。

 

优势

· 3D立体化呈现:可制作大型寓教于乐的全景立体动画,吸引观众停留。

· 高曝光量:4周内超4,400万次曝光,覆盖行人及司机视线。

· 灵活排期:支持直播及程序化购买,可按小时实现道路封锁式品牌霸屏。

 

标准广告价格:
$195,000起  四周
$80,000起 单周
 THE DIGITAL BEAST 
Location: Broadway Between 44th & 45th Sts. 
Dimensions: 73’H × 125’W (9,300 sq ft) 
Play Format: 15-second spots; 120-second loop cycle 
Billboard Introduction 
As one of Times Square’s largest full-motion digital canvases, THE DIGITAL BEAST delivers stunning visual impact. It leverages XScape 3D technology to project immersive 3D scenes and supports live broadcasts (e.g., fashion shows). 
Advantages 
· 3D Capabilities: Creates large-scale panoramic 3D animations for edutainment,extending viewer dwell time. 
· Massive Exposure: 44+ million impressions over 4 weeks, covering pedestrians and vehicular traffic. 
· Flexible Scheduling: Supports live broadcasts and programmatic buying; enables full-street brand domination by the hour. 
Standard Pricing 
4-week campaign: Starting at $195,000
1-week campaign: Starting at $80,000
 

 

 THE CUBE AT 2 TIMES SQUARE
 

地理位置:47th St. & Broadway & 7th Ave 

结构:三面六屏数字装置,每面均可全动态播放 

 

广告牌介绍

The Cube 位于时代广场北端三街区交点,三面均面向不同方向,覆盖范围广泛,是品牌展示空间化/3D视觉创意的理想载体。

 

优势

超大体量:面积为标准牌面的6倍,远观可达5街区之遥。

多面覆盖:能同时向东、西、南三个方向投放不同创意,提升信息渗透率。

程序化投放:支持通过DSP实现精准买量。

焦点位置:隶属2 Times Square核心景观组,吸引红色观景台游客注意力。

 

标准广告价格:

$80,000起  四周

$34,000起  单周

 

■ THE CUBE AT 2 TIMES SQUARE 

 

Location: 47th St. & Broadway & 7th Ave 

Structure: Six-screen, three-sided digital installation (full-motion on all faces) 

 

Billboard Introduction 

Positioned at Times Square’s northern triple intersection, THE CUBE’s multidirectional screens make it ideal for spatial/3D creative campaigns with panoramic audience coverage. 

 

Advantages 

· Massive Scale: 6× larger than standard billboards; visible from 5+ blocks away. 

· 360° Coverage: Displays distinct creatives facing east, west, and south simultaneously. 

· Programmatic Ready: DSP-compatible for precision audience targeting. 

· Prime Placement: Anchors the 2 Times Square landmark complex, directly engaging Red Steps viewers. 

 

Standard Pricing 

4-week campaign: Starting at $80,000 

1-week campaign: Starting at $34,000

 

 

 

■ THE SUMMIT AT 2 TIMES SQUARE

地理位置:47th St. & Broadway & 7th Ave

单元:拼接单元,全动态播放

 

广告牌介绍

The Summit 位于2 Times Square楼顶,约500英尺高,正对著名红色阶梯(Duffy's Square),占据“蝴蝶结”核心区域,提供超高视距及视觉冲击。

 

优势

高位可视:500英尺高空位置,周边建筑少,保证无遮挡视野。

极佳社交属性:红色阶梯打卡胜地后方位置,易产生社媒二次传播。

多单元连动:可与The Cube & The Giant Twins组合,实现整体品牌霸屏。

 

标准广告价格:
 

$85,000起  四周

$35,000起  单周

 

■ THE SUMMIT AT 2 TIMES SQUARE 

 

Location: 47th St. & Broadway & 7th Ave 

Structure: Tiled LED array (full-motion playback) 

 

Billboard Introduction 

Crowning 2 Times Square at ~500 ft elevation, THE SUMMIT overlooks Duffy Square’s Red Steps. Its "bowtie" core location delivers unmatched visibility and visual impact. 

 

Advantages 

· Unobstructed Sightlines: Elevated position minimizes building obstructions. 

· Social Media Magnet: Prime backdrop for Duffy Square selfies, driving organic UGC. 

· Synergy Potential: Bundles with THE CUBE & The Giant Twins for full-building domination. 

 

Standard Pricing: 

4-week campaign: Starting at $85,000 

1-week campaign: Starting at $35,000

 

 

■  NASDAQ 

 

地理位置:Broadway & 43rd St 

结构:高36.6米(120英尺)的弧形全动态LED屏,分辨率1832×2336,支持视频直播。 

 

广告牌介绍:纳斯达克市场网站接收美国市场开盘时的开盘和收盘钟仪式以及除夕落球仪式的全球报道。 完全有能力与邻近的中城金融同步,打造时代广场南领结的真正统治地位。 

 

这个标志性的 LED 显示屏高达七层楼,吸引了整个时代广场熙熙攘攘的车辆和行人的注意力。 这是时代广场最强大的数字显示屏之一,能够提供全动态视频、现场联播活动、互动参与和社交媒体信息。 

 

优势 

· 金融背书:深度绑定纳斯达克品牌,强化企业国际化形象; 

· 全球曝光:参与开市钟仪式、新年倒计时等全球直播活动; 

· 弧面设计:无死角覆盖广场人流,辨识度极高; 

· 二次传播:投放素材易被媒体收录,国内传播价值突出。 

 

标准广告价格: 

· 单天 

1分钟/时/天:$8,500 

1 Minut/Hour: $8,500 

 

2.5分钟/时/天:$10,500 

2.5 mins/Hour/Day: $10,500 

 

5分钟/时/天:$17,500 

5 mins/Hour/Day:  $17,500 

 

· 单次 

15秒/18,000元人民币 

30秒/22,000元人民币 

 

* 以上都不含拍摄服务 ,如需要拍摄服务根据需求和时长 $600USD 起

 

■ NASDAQ SCREEN 

 

Location: Broadway & 43rd St 

Structure: 120-ft (36.6m) curved LED wall | Resolution: 1832×2336 | Live broadcast-ready 

 

Billboard Introduction 

Home to Nasdaq’s iconic Market Open/Close ceremonies and New Year’s Eve coverage, this 7-story display commands attention from all Times Square traffic. 

 

Capable of full-motion video, live simulcasts, and social media integration, it synergizes with adjacent Midtown Financial for "South Bowtie" dominance. 

 

Advantages

· Financial Prestige: Nasdaq association elevates corporate credibility. 

· Global Events: Broadcasts reach millions during market ceremonies/NYE. 

· Curved Design: 180° visibility maximizes pedestrian engagement. 

· Media Amplification: Content frequently featured in news reports. 

 

Standard Pricing 

 

1 minute/hour(Price/Day)       $8,500  

2.5 minutes/hour(Price/Day)   $10,500

5 minutes/hour(Price/Day)      $17,500
15-sec spot (Price/Day) – ¥18,000 
30-sec spot (Price/Day)– ¥22,000 

 (Excludes production fees; filming services start at $600 USD)

 

■  MiFi(全称为Midtown Financial) 

 

地理位置:7th Ave & 43rd 

 

结构:双屏组合(一横一竖),总面积10,500平方英尺(≈975㎡),较旧版增大40%,全动态播放。 

 

广告牌介绍 

 

Midtown Financial(简称 MiFi)高 22 层,由 2 个高清 LED 屏幕和最先进的技术组成,能够实现全动态视频、联播活动、移动互动、社交媒体集成等。 它向每天穿过时代广场的数十万车辆和行人显着地展示。 

 

此外,这一标志性展览紧邻时代广场 1 号,这里是著名的除夕舞会的举办地。 完全有能力与邻近的纳斯达克同步,打造时代广场南领结的真正统治地位。 

 

优势 

无遮挡视野:超高位置避免建筑遮挡,视野覆盖5个街区; 

技术升级:高解析度画面适配复杂创意,视觉冲击力强; 

联动效应:可与纳斯达克屏同步播放,实现“双屏霸场”; 

灵活投放:无行业限制,金融、科技类广告效果尤佳。

 

标准广告价格 

 

单天 

1分钟/时/天:$12,500 

1 Minut/Hour: $12500 

 

2.5分钟/时/天:$17,500 

2.5 mins/Hour/Day: $17,500 

 

5分钟/时/天:$25,000 

5 mins/Hour/Day:  $25,000

 

■ MIDTOWN FINANCIAL (MiFi) 

 

Location: 7th Ave & 43rd St 

 

Structure: Dual-screen vertical/horizontal array | 10,500 sq ft (40% larger than legacy displays) 

 

Billboard Introduction 

 

Rising 22 stories with dual 4K LED screens, MiFi enablesfull-motion video, simulcast events, and mobile interactivity. Adjacent to One Times Square (NYE Ball drop site), it dominates vehicular sightlines alongside Nasdaq for unified "South Bowtie" control. 

 

Advantages 

· Clear Sightlines: Unobstructed views spanning 5+ blocks. 

· Cutting-Edge Tech: High resolution supports complex creatives. 
· Synergy Play: Synchronizes with Nasdaq for dual-screen saturation. 
· Category Flexibility: High efficacy for finance/tech brands. 

 

Standard Pricing: 

 

1 minute/hour(Price/Day) $12,500 

2.5 minutes/hour(Price/Day) $17,500  

5 minutes/hour(Price/Day) $25,000  

 

 

■  Nasdaq + MiFi 组合屏 

 

组合策略:双屏同步投放可覆盖时代广场南部“蝴蝶结”核心区,形成超20,500平方英尺的视觉矩阵,适合顶级品牌造势 

 

标准广告价格 

 

单天 

 

1分钟/时/天:$20,000 

1 Minut/Hour: $20,000 

 

2.5分钟/时/天:$25,000 

2.5 mins/Hour/Day: $25,000 

 

5分钟/时/天:$37,500 

5 mins/Hour/Day:  $37,500

 

■ NASDAQ + MiFi COMBO 

 

Strategy: Synchronized dual-screen coverage across Times Square’s South Bowtie, creating a 20,500 sq ft visual matrix for premium brand campaigns. 

 

Standard Pricing:  

 

1 minute/hour (Price/Day)       $20,000 

2.5 minutes/hour (Price/Day)   $25,000

5 minutes/hour (Price/Day)      $37,500

 

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